FOR IMMEDIATE RELEASE
WINTER 2006-07

SUN VALLEY RESORT INTRODUCES NEW MULTIPLE-DAY LIFT EXCHANGE PROGRAM

SUN VALLEY, ID…..Sun Valley's new Lift Exchange Program, is on its way to becoming one of the resort's unique and distinctive traditions.
Because of the myriad winter-time activities and adventures tucked within the Sun Valley walking village, the resort has developed a unique program providing skiers and snowboarders many other options with the purchase of a multiple-day lift ticket.
Here's how it works. Since Sun Valley Resort owns and operates the entire ski area, Sun Valley hotels, accommodations and all the village amenities - goods and values can be exchanged. This allows skiers and snowboarders purchasing multiple-day lift tickets the option of redeeming one day for many other activities - at no charge.
Need a ski break from our world class mountains? Now you can choose one of the following options already built into your multiple-day lift ticket.

 - Massage at the Sun Valley Salon & Day Spa
 - Sun Valley Nordic Package
 - Snowshoe rental and lunch at historic Trail Creek Cabin
 - Ice Skating Package and lunch at Gretchen's Restaurant
 - Sunday Brunch for two at the Sun Valley Lodge Dining Room
 - Dinner at the Ram Restaurant and movie at the Opera House
 - Dinner for two at Bald Mt. Pizza and movie for two
 - Shopping at the Sun Valley Lodge or Village Gift Shops.

Exchange options include a Sun Valley musical snow globe, a vintage porcelain platter, or a hand painted, numbered edition Christmas ornament. Sleigh Ride and lunch at Trail Creek Cabin, and others.
For more information on this new program which optimizes your Sun Valley ski experience for the whole family, please call the Sun Valley Recreation Office, 208-622-2135.