19
Oct
2015
0

Skiing & Riding

Think Outside the Box with GoPro

Everyone loves surprises and there is a big one coming to Sun Valley! You may already have seen the huge black container plastered with GoPro logos around town and you will be seeing much more of it throughout the coming ski and riding season. Sun Valley is one of four resorts chosen by the camera giant to be a part of their “Out of the Box” campaign.  The company calls this “a resort competition like no other” and we would have to agree.

The premise is simple, but oh-so-intriguing. Inside the enormous containers are raw materials that will be used to build terrain park features once the snow begins to fall. No one, save those who packed the crates, actually knows what’s in there. On a designated day in early November, all four resorts will simultaneously open their containers, reveal what is inside and begin plotting how it will all be constructed on Dollar Mountain.


Perhaps you’ve seen the top secret GoPro container around town. Soon it will be opened, revealing the raw materials for creative terrain park features, all coming to Dollar this winter.

According to GoPro, “Out Of The Box is a season-long activation that challenges the staff at four resorts to utilize identical cargo containers filled with raw materials to create the most unique park set-up possible.”

Sun Valley’s Marketing Manager Mike Fitzpatrick said, “opening the box is going to be a huge surprise for everyone. We know there is probably steel and wood inside, but we don’t know much more than that. It is going to be really exciting to actually crack it open and start planning the most amazing features with the materials. We are counting on all our guests to get out their GoPros and document what is sure to be a one-of-a-kind experience.”


The terrain park geniuses on Dollar will use the raw materials sent by GoPro to create some of the most creative features you have ever ridden.

The four selected resorts – Sun Valley, Park City, Northstar and Bear Mountain, took delivery of the shipping container this fall and Sun Valley’s has found a temporary home at the base of River Run. But it won’t be there long.  On the designated day in November (check back to this blog for details), representatives will unveil what lies within and get to plotting and planning. It’s like Christmas morning on a giant scale!

The challenge, to create the most creative, fun, and photo worthy set-up possible with the raw materials, will then judged in three ways over the course of the winter months.  The three competition categories that will be judged by GoPro and Snow Park Technologies are: Best Overall Activation by Resort, Best Resort Edit, and #gopropark Instagram contest. There are cash awards in each category. For the Instagram contest, a guest at each participating resort will win both $1,000 and a season pass for their winning entry. That’s a pretty good prize for a fun day on a mountain, isn’t it?


No one except for the people who packed the containers know what’s in them, but this rendering from the camera giant shows the types of materials that Sun Valley may find when they open the container in a few weeks.

The resort expects the features to be open January 15, 2016, and this is when the contest begins. It wraps up March 13, 2016. Right now, we can all only guess what is stacked in that big black box and what will happen when it all comes Out Of The Box.

Ready, set, build, shred, record!


15
Oct
2015

Skiing & Riding

Sun Valley helps inspire Mammoth Mountain

A visit to Sun Valley changed Dave McCoy’s life—and it had a big impact on the lives of millions more. Dave McCoy is best known as...

Read More
13
Oct
2015

Lodging

Stay, Play, Recreate, Relax

Love Sun Valley? Enjoy everything this amazing area has to offer? You’ll like it even more if you stay and play – taking advantage of the season&rsquo...

Read More

08
Oct
2015

Events

It’s Time to Get Jazzy!

It’s that time of the year again, … time to jump, jive and wail as the perennially popular Sun Valley Jazz and Music Festival returns to Sun Valley...

Read More
06
Oct
2015

Events

Enjoy the Tradition of Thanksgiving in Sun Valley

One of the things that makes America so great is that we really know how to celebrate holidays. We love to revel and rouse during Christmas and Valentines Day, Arbor...

Read More

Can’t-Miss Spring Packages


0

Whether you want to get in the final turns of the season on Baldy or to swing into spring on Sun Valley’s storied golf courses, now is the time to take advantage of some terrific stay and play packages. If you were on the fence about a visit in the spring or early summer, with these deals, you won’t be for long! This is the last official week of skiing on Baldy and what a season it’s been! Record snowfall and cool temperatures have made spring skiing conditions pretty unbelievable. Reports from the weekend deemed Sunday...