Privacy Policy

Sun Valley Company (“Company”, “we”, “our” or “us”) respects your privacy in handling Personal Information relating to you and your use of our website (“Website“). “Personal Information” may include any information that can be used to identify or locate you, such as your name, address, IP address, mailing address, contact information, email address or phone number and other information you may produce to us. Personal Information is defined in federal and state law in the United States, in the laws of Canada, and in other international laws. This Privacy Policy is intended to include the most expansive definition. However, please recognize that your rights related to Personal Information, and how Personal Information is defined, differs somewhat from state to state and country to country.  For example, a California resident likely has different rights than a Utah resident, and each of them likely has different rights than a resident of Canada.
Please review our Terms of Service which governs your interactions with us.


This Privacy Policy only applies to the information processed by us or through our Websites, or otherwise provided to us by third parties about you, in connection with your (a) transaction of any business with Company; (b) interaction with Company at its properties; (c) access or use of Company websites (“Sites”), and/or (c) access or use of any other digital media or apps offered by Company (each of the above individually and collectively referred to herein as the “Services”).
By utilizing any Services in any way, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent to Company’s collection, use and disclosure of your information in the manner described herein.

What We Collect and How We Collect It

From time to time we collect Personal Information. Personal Information means any information that enables us to identify you, directly or indirectly, by reference to an identifier such as your name, identification number, location data, online identifier, IP address, or one or more factors specific to you. We process Personal Information or other information about you when you utilize any Services in any way.
Our collection of the following types of information is completely transparent. This means that you will know when and how it is happening. We can only gather the information you voluntarily provide. If you object to or limit our processing of certain information of this nature, you may not be able to easily and efficiently use all of the features of the Services, or the Services. By providing us with this information you expressly agree to our collection, use, storage, and disclosure of it as explained in this Privacy Policy.

Our collection of the following types of information may happen without your express knowledge, but you hereby consent to it. This means that you will not necessarily know when and how it is happening. We can only gather the information through your voluntary interactions with us and/or the Services. If you object to, or limit our processing of certain information of this nature, you may not be able to easily or efficiently use the Services or all of their features.

If we are unable to associate the information collected from you or your devices to you, as some may be purely statistical or technical without any identifier or connection to you, such is not considered Personal Information for purposes of this Privacy Policy. For example, you may use a computer to navigate to one of our Sites, and the Site may record an entry by a personal computer running Windows 10. This information has no direct link to you and cannot be associated with you.

How We Use It (EU Considerations)

We may use or process personal data for any reason that is permitted under data protection laws in accordance with this Privacy Policy including: (1) as necessary to fulfill our contractual obligation to you; (2) as necessary to provide our Services to you, and give you a more personalized experience; (3) in the ordinary course of your legitimate business interest; (4) in compliance with legal and regulatory obligations, and (5) according to your express consent.  
We will not sell or rent your Personal Information. Further, we will not disclose your Personal Information to any third party, except as described in the following examples:

Some of our operations, such as customer management, website administration, technical support, and/or electronic commerce, may be managed by third parties unaffiliated with Company. These companies may share Personal Information with their affiliates and with service providers whom they engage to perform services related to our Website or the operation of our business. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.


How We Keep It and Protect It

Company stores all information in state of the art cloud storage. In doing so, Company uses appropriate physical, organizational and technological measures to protect the Personal Information you provide to us against loss or theft, and unauthorized access, disclosure, copying, use, or modification. This includes limiting access on a “need-to-know” basis. However, no electronic data transmission can be guaranteed to be secure from access by unintended recipients and Company will not be responsible for any breach of security unless this breach is due to its negligence. Although we are committed to employing reasonable technology in order to protect the security of our Sites, even with the best technology, no website is 100% secure. In transacting business with us through the website, you assume the risk inherent in transacting business online.
To offer our Website and Services to you, Company relies on plugins and services from third parties such as Internet service providers, Email service providers, and plugins, Calendar plugins, Customer Relationship Management systems, credit card processors, and third-party data storage, as examples. None of these providers should have access to your Personal Information and our credit card processors are PCI compliant. However, we cannot guarantee with certainty that the computer systems and storage systems whereon these services are offered will not be accessed by unauthorized parties. This is a risk inherent in providing any information or, or conducting any business, online. In transacting business with us through the Website, you assume the risk inherent in transacting business online.
This Privacy Policy only applies to Company and in particular, the Sites. The Sites may include links to the websites of our business partners, vendors and advertisers, including as examples, payment processors. These other sites are outside of our control. Please be aware that these websites may collect information about you, and operate according to their own privacy practices which may differ from those contained in this Privacy Policy. Company encourages users to be aware when you leave the Sites and to read the privacy statements of each website you visit that collects Personal Information. While the Company carefully chooses the websites to link to, this Privacy Policy applies solely to information collected on this Website.
While we are dedicated to securing your personal data and our systems and Services, you are responsible for securing and maintaining the privacy of your credentials (e.g. user name, password or account information) and verifying that personal data we maintain about you is accurate and current. It is your responsibility to give us current, complete, truthful and accurate information, and to keep such information up to date. We cannot and will not be responsible for any problems or liability that may arise if you do not give us accurate, truthful or complete information, or you fail to update such information. We will reject and delete any entry that we believe in good faith to be false, fraudulent or inconsistent with this Privacy Policy.
As a general rule, Company accesses, retains, stores and uses personal data for the least amount of time necessary pursuant to our relationship with you. Company may generally retain data for up to 6 years. Company typically destroys all information if you have failed to visit the Sites, utilize the Services and/or transact business with the company in a 6 year period.

Your Rights Generally

If you wish to Opt-Out from any of the aforementioned uses of Personal Information, except in the case of legal proceedings, please contact us via email at, subject line “Opt-Out”. Your subsequent disclosure of Personal Information nullifies any prior Opt-Out request. Company does not discriminate against those who opt-out. However, opting out may prevent us from conveniently and efficiently providing further products, services, and information to you.

California Residents

This section applies to California residents only.
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of Personal Information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To request such information, you can contact us by email at, subject line “Privacy”, call toll free (888) 594-8627 or write to us at:

REH Company
Legal Department
550 East South Temple
Salt Lake City, UT 84102

Beginning January 1, 2020, pursuant to 1798.100 et seq. of the California Civil Code, residents of California may request that a business that collects a California resident’s Personal Information disclose certain categories and specific pieces of Personal Information collected, as permitted under California Consumer Privacy Act. The resident may also request that the business delete Personal Information collected about the consumer. To make a request pursuant to the foregoing, you can contact us by email at, subject line “CCPA”, call toll free (888) 594-8627 or write to us at:

REH Company
Legal Department
550 East South Temple
Salt Lake City, UT 84102

Canada Residents

This section applies to Canadian residents only.
Your Personal Information may be transferred outside of Canada for processing and storage. Company and its service providers may store Personal Information on servers located in other jurisdictions, including the United States. Please note that privacy laws in such jurisdictions differ from Canadian privacy laws (e.g., PIPEDA) and that in some jurisdictions your Personal Information may be accessed by law enforcement authorities or the courts in such jurisdictions. You may obtain information and address questions about the Privacy Policy and practices relating to the handling of your Personal Information outside of Canada by contacting our Privacy Officer identified below in Section 9.

If you wish to access your Personal Information or request that your Personal Information is removed from our database, you may contact our Privacy Officer as outlined below. The company, within a commercially reasonable time, will provide access to this information, correct any factual inaccuracies identified, and remove information as requested. We may be unable to remove information to the extent that it is permitted or required to be retained by applicable law or document retention and data backup policies, or if removal is not practicable due to technological reasons. Removal of your Personal Information may prevent us from providing further services and information to you.
Company may require you to provide sufficient information to permit us to provide an account of the existence, use, and disclosure of Personal Information. The information provided shall only be used for this purpose.


The Services are not intended or designed to be used by anyone under the age of 13. They are not meant to be attractive to anyone under the age of 13 or to have any value or use by anyone under the age of 13. Company does not collect Personal Information from any person it knows to be under the age of 13.


EU Citizens

This section applies to EU citizens and residents only. EU Citizens may, at any time, exercise his or her rights under EU Data Protection Laws, including rights of access, correction, restriction, objection, erasure, or data portability, as applicable. If you wish to exercise any of these rights please contact us at Please note that some requests may require you to verify your identity.

If you want to unsubscribe from receiving tailored advertisements on third party sites and/or marketing emails sent by or on behalf of Company and/or any of its affiliate brands, you can do so by visiting our email subscription center or by following the instructions in any such marketing email you receive from us. Or, simply send an unsubscribe request to

In the event that Company makes routine transfers of your Personal Information in the normal course of business to itself or its affiliates and these transfers include any Personal Information which the EU Data Protection Laws apply, such transfers, if to the United States, will be made pursuant to the EU-US and Swiss-US Privacy Shield Program or otherwise in accordance with the EU Data Protection Laws. Transfers that are made to third countries without a Commission adequacy decision other than the United States will be made subject to appropriate safeguards provided for by standard data protection clauses adopted by the Commission (EU Standard Contractual Clauses (Processors)).

In the event that you provide personal data directly to a third party and not to Company (such as to a third-party payment service), Company shall have no responsibility or liability with respect to such Personal Information and such third party shall solely be responsible for compliance with all applicable laws and regulations governing such persona information.


If you have any questions about this Privacy Policy, the Sites or Services, or if you have questions or concerns about the collection, use, disclosure, amendment or deletion of your Personal Information, you may contact us online at, or at the following address:

REH Company
Legal Department
550 East South Temple
Salt Lake City, UT 84102
(888) 594-8627


Cookies make the use of our Sites easier by, among other things, saving your preferences. We may also use cookies to deliver content tailored to your interests. Our cookies may enable us to relate your use of the Website to Personal Information that you previously provided.
The information that we collect with cookies allows us to statistically analyze usage of the Services, and to improve and customize our content and other offerings. However, we only disclose information collected with cookies to third parties on an aggregated basis without the use of any information that personally identifies you.
The specific types of first-party and third-party cookies placed by our Services and the purposes they perform are described in the table below:

Types of cookies

How to refuse

Strictly Necessary Cookies
These are cookies that are required for the operation of our Services. They include, for example, cookies that enable you to log into secure areas of our websites, use a shopping cart or make use of e-billing.

These cookies are strictly necessary to deliver the Site and therefore cannot be refused. They can be deleted or blocked using your browser settings, however (see How to Control Cookies, below).

Performance and Functionality Cookies
These are used to recognize you when you return to our Services. This enables us to personalize our content for you and remember your preferences (for example, your choice of language or region), but are non-essential to the performance of our Services.

These cookies can be deleted or blocked using your browser settings (see How to Control Cookies, below).

Analytical or Customization Cookies
These cookies collect information about how users access and move through our Services. We use this information in either aggregate form to help us to improve the way our Services work, or to personalize our Services to your interests.

These cookies can be deleted or blocked using your browser settings (see How to Control Cookies, below).
Alternatively, please follow the links below to review the third party’s privacy policy or to opt-out:
Google Universal Analytics

Social Media Cookies
These cookies allow us to integrate social media functions into our Services and may also be used for advertising purposes.

These cookies can be deleted or blocked using your browser settings (see How to Control Cookies, below).
Alternatively, please follow the links below to opt-out: