New retail experience brings together timeless toys, mountain memories, and the spirit of Sun Valley; grand opening June 20.

Sun Valley, ID. (June 8, 2026) — Sun Valley Resort is proud to announce the opening of Sigi & Sepp’s, a new retail location in the Village at Sun Valley designed to capture the spirit of adventure, curiosity, and family tradition that defines the resort experience. Sigi & Sepp’s is named after Sigi Engl and Sepp Froehlich, the Austrian ski instructors who introduced Sun Valley Ski School to the world’s stage. The store opens to the public on June 20.

More than a traditional toy store, Sigi & Sepp’s is a starting point for discovery where kids can explore, imagine, and build their own connection to Sun Valley through keepsakes, games, and toys that last well beyond a single vacation. The store features six themed spaces that reflect the full arc of life in the Wood River Valley: Spring, Summer, Fall, Winter, Base Camp, and the Dark Sky Zone.

Each of the four seasonal rooms draws from the character of Sun Valley across the year, from the wildflower-covered hillsides of spring and the long golden days of summer, to the color and crisp air of fall and the deep snow winters the valley is known for. The assortment in each room is curated to match the season: products that connect to the outdoor rhythms, activities, and landscapes that families return to year after year.

Base Camp brings the spirit of outdoor adventure inside, with toys, games, and activities built around exploration and the kind of curiosity that sends kids outside. At the center of the store, the Dark Sky Zone takes its cues from the remarkably clear night skies above the Wood River Valley. Constellations mapped to this exact latitude and longitude are woven into the space, turning a stop at the store into a quiet lesson in stargazing and a reminder of what makes this place unlike anywhere else.

The shop features a thoughtfully curated mix of classic toys, plush animals, outdoor-inspired games, educational puzzles, books, and collectibles sourced globally by the Sun Valley retail team, reflecting the character of the mountains and the nostalgia of family travel. The assortment was built to complement the natural environment and the activities families do together in the Wood River Valley, from fishing and hiking to skiing and simply being outside.

“It’s easy to forget that the things you carry home from a trip as a kid can stay with you for years,” said Stacey Ehleringer, Executive Director of Guest Engagement at Sun Valley Resort. “We wanted Sigi & Sepp’s to feel like part of a tradition where kids find something meaningful, bring it back trip after trip, and eventually connect those memories to Sun Valley itself.”

Designed with families in mind, Sigi & Sepp’s creates moments of connection across generations while giving younger guests a place that feels distinctly their own. Located in the Village at Sun Valley, the store is a short walk from the resort’s outdoor gathering spaces, skating rink, and the broader village grounds, making it a natural stop before or after a day out.

Sigi & Sepp’s will celebrate its grand opening on Saturday, June 20 from 12-4pm with an afternoon of family-friendly activities including a photo booth, live music, games, giveaways and face painting. All are welcome to join. 

Sigi & Sepp's

Location: Sun Valley Village, across from The Ram / Sun Valley Inn

Hours: 9am – 8pm daily

Media Assets: sunvalley.com/about/media

Media Contact: sunvalley@outsidepr.com